As the devastating LA fires continue to impact our community, we at Sol Angeles want to take a moment to reflect, spread awareness, and share how we are stepping up to help. For us, California is more than just home—it’s the heart and soul of our brand. Watching these fires unfold has been deeply saddening, but it’s also reminded us of the strength and resilience of our community.

A Commitment Rooted in California

As a brand with deep roots in Los Angeles and the broader California coast, we’ve always drawn inspiration from the beauty, energy, and spirit of our home. Seeing this region, its people, and its landscapes face such devastation has been heartbreaking. Yet, as Californians, we are no strangers to challenges, and our resolve to support our community remains stronger than ever.

Mobilizing for Relief Efforts

Last week, the fires broke out, leaving a trail of destruction and displacement in their wake. In response, we quickly rallied as a team to determine how we could contribute.

On January 14, in partnership with O'Neill USA, and as part of the La Jolla Group family, we turned our headquarters into a 24-hour donation collection center. This effort allowed us to gather essential supplies for those in need, providing immediate relief to affected families and individuals.

Additionally, our founders, Lindsey and Eli Myers, have been actively working to make meaningful contributions to relief efforts. Their determination and leadership have inspired our team to do more, and we are committed to finding additional ways to support recovery efforts.

How You Can Help

If you’re looking to contribute to relief efforts, here are a few trusted organizations that are making a significant impact:

• American Red Cross: Supporting displaced families and providing emergency supplies.
• Baby2Baby: Supplying children in need with diapers, clothing, and other essentials.
• CalFund Wildfire Recovery Fund: Offering direct assistance to communities affected by wildfires.
• California Fire Foundation Wildfire & Disaster Relief Fund: Providing critical support to firefighters and communities.
• LAFD Wildfire Emergency Fund: Supporting local fire departments in their efforts to combat fires.
• LA Food Bank: Delivering food to those in need across LA County.
• Watch Duty: A real-time app providing updates on California wildfires.

Looking Ahead

As we continue to navigate this challenging time, our commitment to our community remains unwavering. Whether it’s through donation drives, contributions, or raising awareness, we will keep working to support those in need.

To everyone who has stepped up during this crisis—thank you. Your support, whether through donations, volunteering, or simply spreading the word, makes all the difference. Together, we can overcome this and come out stronger.

Stay resilient, stay hopeful, and let’s continue to support one another.

Warmly,
The Sol Angeles Team